Melissa About

Welcome to


My name is Melissa Moore, The Retail Advisor.

I empower retailers to reach their potential through sales growth, process implementation and excellence in customer experience.

My clients are retailers who need a fresh pair of eyes, or a better work life balance. Together we look at the business to move it forward. My training clients are independent retailer and global brands, covering a whole array of product categories.

Having worked in the retail industry for over 25 years with Irish and international brands, my clients benefit from my knowledge, my experience and my hands-on practical approach to provide solutions and initiate change.

I launched ‘The Retail Advisor’ consultancy to empower retailers to grow their businesses.

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My retail journey started with Laura Ashley in the summer before university. After achieving a first class honours degree, I returned to Ireland and completed a Masters degree in Business Studies (MBS), having written a retail focused dissertation. 

I went on to work for a variety of both International and Irish brands such as Brown Thomas, IKEA and Kilkenny Design. I worked my way up through various positions in sales, store management, operations and visual, learning best practices and achieving success. 

I currently work on the Apprenticeship in Retail Supervision for Retail Ireland Skillnet and the Sales Apprenticeship. I have also lectured on Undergraduate and Post Graduate programmes for University of Galway, Atlantic Technological University and the Technological University of the Shannon.